Commercial goes pastoral: the draw of showing art in the open air
The Art Newspaper
JULY 4, 2025
The Wiltshire gallery attracts 150 to 200 visitors a day and large-scale sculpture shows are the biggest draw, alongside regular talks and symposiums, says its founder Johnny Messum. It also occupies a former farm, the focal point being a cathedral-like, 13th-century monastic tithe barn. Education is a key component.
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