No more business-as-usual: Art Basel demonstrates how dealers can adapt to thrive
The Art Newspaper
JUNE 19, 2025
“We are pretty lean on what we bring, and specific,” says Wendy Olsoff, a co-founder of New York’s PPOW gallery, who adds that, to save money, she skipped installing a special floor for her stand and did not paint the walls. Are prices at the right level? “I I think Basel is way more accessible than it used to be,” she says. “I
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